Best Apps for Startups (2023)

Are you a startup founder searching for the perfect digital companion to lead your business into the future?

Then look no further because I’m here to help! 

I have years of experience as an adviser and mentor to startups finding their feet in the digital world. This article will explore some of the best apps to kickstart your company.

From brainstorming ideas to analyzing trends and crunching financial data – these apps will prove invaluable to any aspiring entrepreneur.

Read on to start supercharging your startup today!

What Apps Do you Need for a Startup?

Choosing the right business app for your business startup can be overwhelming. With so many options, knowing which one will give your fledgling enterprise the best start can be tricky. 

Below are a few must-have apps that will help you launch your business to the next level.

Marketing Apps

If you’re a startup looking to up your sales and marketing game, you need apps to help you make the right moves.

Consider Hubspot’s Marketing Hub, for example. With a great selection of

• content hosting
• analytics capabilities
• split testing
• conversions
• and more

This app is worth checking out if you’re looking to take your startup in exciting new directions.

Productivity Apps

Whether it’s creating to-do lists, managing emails, or holding yourself accountable with a corporate task tracker, productivity apps will help you get your work done.

Check out apps like 

• Trello
• Asana
• or Monday.com 

These are all great options to help you put your best foot forward and stay organized as a business.

Finance Apps

Keeping track of your finances is critical for any startup.

The right financial app can help you:

• keep tabs on expenses
• manage invoices
• and pay employees

– all from one place. 

Apps like Wave and FreshBooks are popular choices that offer great features like budget tracking, invoice management, and payroll processing. 

Password Protection Apps

As if starting up wasn’t stressful enough — you don’t have time to waste creating and managing multiple passwords. Not to mention the nightmare of password recovery if you forget one!



When it comes to apps for startups, a passwordless authentication solution like VaultVision is an invaluable tool in your business belt.

Security is another crucial issue regarding password management, and with apps like VaultVision, you don’t have to worry about anyone breaking into your business accounts either.

Online Payment Apps

There’s another kind of app you can’t afford to forget, especially in the digital age: online payment apps.

Apps such as PayPal have made it easier for customers to pay and businesses to accept payments, saving you tons of time and hassle with payment processing.

Rather than facing the frustration of printing off invoices and desperately trying to keep track of your accounting ledgers, online payment apps take care of it all for you. 

What Makes a Great Tool for Startup Founders?

From marketing apps to productivity solutions, the right tools will help with day-to-day operations and give businesses the competitive edge they need to rise above the competition.

Let’s look at some of the features that make great startup tools. 

Saves Time

A good app should include features that:

• automate your processes
• increase efficiency
• and streamline tasks so that you can avoid doing mundane or repetitive work.

Automation saves valuable time and energy to focus on more important business goals – like growth and sales.

Saves Money

The right app should also save you money. Startups often have limited budgets, so they need to ensure their investments in technology are worth it.

Look for apps that offer cost-effective solutions and come with a range of features at an affordable price point. 

Increases Productivity

The best apps for startups should increase productivity.

Look for features like task reminders and to-do lists that help you stay on track with tasks and reduce time spent switching between tools.

More Business Insights

Finally, the right app should offer business insights to help you make better decisions. 

Look for features such as analytics that track performance and customer feedback to keep an eye on how your startup is doing and identify areas of improvement. 

Best Marketing Apps for Startups

Now that you know what to look for in a good app, let’s look at some of the best marketing apps for startups.

Google Workspace

What it Is

Google Workspace is a suite of business apps designed to help startups create, collaborate and communicate with customers.

Why We Picked It

The best feature of Google Workspace is its integration across all Google products — from Gmail to Sheets to Calendar. This makes it easy to manage your business from one central platform.

Pricing

Google workspace offers a few plans at affordable prices depending on your needs and the size of your business.

Prices range from $6 to $18 per user per month.

Evernote

What it Is

Evernote is the ultimate note-taking and task-management application for anyone from aspiring entrepreneurs to well-established CEOs. Busy startups, in particular, rely on this app to store their notes, photos, web content, and more.

Why We Picked It

As the perfect combination of ease of use and functionality, Evernote is one of the top apps for startups looking to stay organized and efficient.

Pricing

Evernote offers a free plan for basic users and three premium plans starting at $7.99.

Best Accounting Apps For Startups

If you’re a budding entrepreneur, taking care of the accounts can be overwhelming. Fortunately, in these modern times, many apps can take care of all your accountancy needs!

Quickbooks

What it Is

Quickbooks is one of the most popular accounting tools for startups. It’s designed to help small businesses and self-employed entrepreneurs manage their finances easily.

It provides many features, including invoicing, expense tracking, payroll management, and more.

Why We Picked It

Quickbooks is easy to use and comes at an affordable price. It’s easily customizable, so you can tailor it to your financial needs.

Pricing

Quickbooks lets you get started with a free trial. After that, prices start at $15 a month for beginner users and range up to $200 a month for larger businesses with advanced needs.

Freshbooks

What it Is

FreshBooks is the perfect app for startups on the go to keep their business in check.

From invoicing and tracking expenses to keeping your time organized, this cloud-based accounting app can make all sorts of accountancy tasks easier and more efficient.

Why We Picked It

FreshBooks is an affordable and reliable accounting solution for small businesses. It offers great features such as automated invoicing, time tracking, and online payments, making it helpful and easy to use.

Pricing

Freshbooks pricing begins at $6.80 per month to $22 per month for premium plans.

Best Email Marketing Apps for Startups

Every successful startup needs a good email marketing strategy to stay in touch with customers, so investing in an email marketing app is essential. 

MailChimp

What it Is

MailChimp is the go-to app for startups everywhere.

This robust email marketing tool allows businesses of all sizes to easily send effective emails, create impressive campaigns, and even make more conversational promotions with minimal effort.

Why We Picked It

We love MailChimp because it’s incredibly user-friendly and easy to use. Plus, it offers great insights into customer engagement, so you can see how customers respond to your emails.

Pricing

Mailchimp offers a one-month free trial and plans ranging from $13 a month to $350. 

Constant Contact

What it Is

This email marketing software makes it easy to create professional emails, sleek websites, and eye-catching online stores guaranteed to turn heads and attract attention.

Why We Picked It

Constant Contact stands out with its great customer service, simple automation features, and powerful analytics. Plus, it’s easy to use for beginners and experienced users alike.

Pricing

Constant Contact bases its pricing on a tiered system depending on how many contacts you have.

Users with 0-500 contacts start at $9.99 per month. 

Best Graphic Design Apps for Startups



If you want to create amazing visuals for your startup, graphic design apps can be incredibly helpful.

Canva

What it Is

Canva is a must-have tool for startups. It’s a user-friendly design platform that allows you to easily create beautiful visuals – from logos to flyers and posters; it’s all possible with Canva.

Why We Picked It

We love Canva because it’s incredibly easy to use and requires no prior design experience. Plus, it has a huge library of templates and assets to get you started.

Pricing

Canva offers a free plan and annual subscriptions ranging from $119.90 to $149.90 annually. 

Figma

What it Is

Figma is a powerful design tool for creating digital experiences. Figma can help you create visuals quickly and easily, from website designs to mobile app interfaces.

Why We Picked It

We chose Figma because of its ability to collaborate with colleagues in real time. Plus, it’s easy enough for beginners.

Pricing

Figma offers free and two paid plans at $12 and $45 per month, depending on your needs.

Best CRM For Startups

For startups that want to track customer relationships and manage their data easily, CRM software will help get you organized.

Monday.com

What it Is

If you’re running a startup, Monday.com is the perfect way to organize without breaking the bank. This cloud-based platform allows users to create their own applications and project management software – all tailored to their specific needs.

Why We Picked It

We love Monday.com because it allows users to customize their dashboards and stay on top of tasks without leaving the platform. Its seamless integration with other popular apps makes it a great startup choice.

Pricing

Monday pricing ranges from free to $16 per monthly seat, with custom pricing plans also available.

ClickUp

What it Is

ClickUp is the ultimate collaboration and task management platform for startups. It allows users to easily manage their tasks, collaborate with colleagues, and track progress. 

Why We Picked It

We chose ClickUp because of its no-hassle setup process – you can use it in minutes! It syncs with other popular apps and has a great user interface.

Pricing

Clickup pricing ranges from free to $19 per member per month. They also offer custom pricing plans.

Best Talent Finding Apps for Startups

Finding and hiring the right talent can make or break a new startup. That’s why having the right tools to find and close top talent is essential.

Upwork

What it Is

Upwork is an online platform that connects businesses with freelancers.

With Upwork, startups can easily find talented professionals who can help them finish projects quickly and efficiently.

Why We Picked It

We chose Upwork because they have a huge pool of talent to choose from – all pre-vetted and ready to work.

Pricing

Upwork does not charge business owners a fee to sign up and start hiring!

Fiverr

What it Is

Fiverr is another great platform for startups to find freelancers. It’s an online service marketplace that connects businesses with professionals – from web designers to copywriters and marketers. 

Why We Picked It

We chose Fiverr because it offers an affordable way to find talented professionals.

Pricing

Fiver pricing starts at free and goes up to $18 a month. 

Best HR Apps for Startups

Human resource is a vital part of any startup. The right tools to manage people and processes will help you stay organized and grow your business faster.

Goodhire

What it Is

Goodhire is a comprehensive HR platform that helps startups manage employment and compliance processes.

Why We Picked It

We chose Goodhire because of its robust features, including background checks, customized onboarding, employee self-service, and more.

Pricing

Goodhire pricing ranges from $29.99 per check to $79.99 per check, depending on what features you use. They also offer custom pricing.

Gusto

What it Is

Gusto is a cloud-based HR platform that helps startups easily manage payroll, benefits, onboarding, and other HR tasks.

Why We Picked It

We chose Gusto because it’s easy to use and integrates with various popular accounting and payroll software. Its affordable pricing makes it a great choice for startups on a budget.

Pricing

Gusto has two set monthly pricing plans at $60 and $80. They also offer customizable pricing depending on your needs.

Conclusion 

Finding the right tools for your startup can be challenging, but with these best apps for startups, you’ll have everything you need to get off the ground.

Whether it’s project management software, talent-finding platforms, or HR solutions – there’s an app for that. So start exploring and find the perfect setup for your business!

Now we want to hear from you! What are some of your favorite apps for startups? Let us know in the comments below.

The post Best Apps for Startups (2023) appeared first on Tweak Your Biz.