How To Setup Your Social Media Campaign For 2022

It might shock you to learn that 2022 is fast approaching. If you haven’t already, it’s time to start making your plans for the upcoming calendar year. In this digital age, social media marketing has never been more important. Over 220 million Americans use social media in some way, meaning there is a huge market to tap. Plus, you can customize and target certain audiences like never before. But how do you set up your social media strategy? Here’s a quick guide. 

 

Have a Calendar

When crafting a social media strategy, you need to map out the entire year. You do not need to have exact posts plotted out, but you should know when you want to start and end certain campaigns. As the year goes on, you will be surprised at how quickly certain dates come upon you, and if you are not prepared your marketing will be rushed. Plus, you do not want campaigns to run into each other because you planned poorly. Your calendar should include what types of posts you want to put on each social media platform for each campaign, with approximate timelines for everything. 

Set Your Goals

All social media strategists know that to be successful, you need to have a goal. What exactly do you want to gain from your social media? Sure, you want to bring in more sales, but how can social media help you with that? Most marketers will bring up community engagement and brand awareness as the two most important functions of social media. You want to increase your follower count, or you may want to provide more engaging content. Whatever your goal is, your strategy should reflect that, and everything you plan out for social media will be done with that goal in mind. 

Research Your Target Audience

With social media, it’s incredibly important that you understand your audience. Your posts need to be engaging and informative, and more likely to be shared and liked. If your typical customer is in their teens, then references to tv shows from the ’80s may go over their heads. Craft a buyer persona to get a sense of what your ideal target audience is like, and plan your social media posts based on that persona. This needs to be done before the year starts so that you can hit the ground running. 

Part of this process is identifying what platform is the most appropriate for you to put your focus on. Facebook is more popular with older adults than other platforms. Instagram, Snapchat, and Tik Tok are geared towards youth. However, this can also change over time, so it’s vital to keep your finger on the pulse of trends. You need to be connecting with your audience where they are most likely to consume their social media. 

Plan on Video

Video and images are the more engaging posts that you can make on social media, with video being the more popular of the two. You should plan on producing more videos in 2022 than ever before because your competition will certainly be producing more and you want to keep up. 

However, the video comes with extra challenges. Shooting good quality videos will cost you money, and will take up time. When you build your calendar, make sure to include time to film things well in advance of when you are going to release them. That way you are not rushing anything. If you are planning on hiring a video production company to help you, then you should plan on recording in bulk. It will save you time and money in the long run. 

Be Prepared to be Flexible

Mike Tyson once said, “everyone has a plan until they get punched in the mouth.” While you shouldn’t get punched in the mouth, you might find during 2022 that something isn’t working. You might not be getting engagement, or your follower count has remained stagnant and you’re getting very few clicks to your website. Starting now, think of alternate strategies in case something doesn’t work. Scrambling and playing catch-up will be ineffective and inefficient. 

Part of being flexible is also being able to pivot when something isn’t going right. If a certain type of post is getting lots of engagement and doing what you want it to do, then try to produce more like that. You can take advantage of this popularity and play to your strengths. Plus, things change quickly, and what sounds like a good idea today may change 6 months from now, and you need to be able to adapt. 

 

Social media isn’t something that you should take for granted if you want to grow your brand. Build a strong strategy for 2022 now so that you are ready to face the coming year. If not, you could be left behind as your competition builds up its audience base and brand awareness. 

 

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